Sunday, October 15, 2006

It's so inspi(RED), plus if it's good enough for Oprah...

So, the other day, well Friday to be exact we saw the launch of the PRODUCT (RED) stuff on Oprah. By we I mean my mom, sister and me, but i suppose that a whole bunch of America saw it as well, so either way. Anyway, this was amazing. I was just so in awe of the whole thing. I mean, it really is ingenious. Americans are gonna buy things, we love to spend money, so now we can spend money and help give medicine to people in Africa who truly need our help. I love it and it makes me feel like i can do something to help, even if that something is only going to the Gap and buying some (RED) shirt or something.

Its just too cool, plus i think on the (RED) website, or maybe it was the (RED) page for the Gap, it said that 50% of what you pay for the shirt goes back to help buy meds and whatever else they're using the money for. I just am so in love with this concept. Plus, they (Bono and whomever else came up with this idea and the subsequent designs and brands used in this campaign) just came up with the snazziest idea ever with the whole (RED) thing. On the (RED) blog page there was one post where one of the updaters asked people what their (RED) word was and people listed a whole bunch of red words to describe themselves. I'm pretty sure that the only things I'll be able to afford or need are the GAP products and the Converse products which, subsequently are being sold at GAP i believe, but still I can feel like I'm helping out in some small way.

Can you imagine how incredibly powerful and likable you have to be to create this much frenzy and adoration about a campaign that really is quite simple? I mean Bono and whomever else created this and Oprah all just basically said, this stuff is good and its for a good cause, i love it and I'm buying a ton of it, you should too and what do we do? We buy a ton of it. To have that much power must be a pretty fascinating feeling. And God, to be Oprah and go into the Apple store and say I want 10 of these (RED) iPod Nanos or the Motorola store and buy ten (RED) phones its just pretty neat. See, lol, materialistic American that i am, i was fascinated by the way she was able to buy all of that stuff, the creators of (RED) are really smart, we love to buy and we like to feel good, this lets us do both.

It certainly makes me feel like i should be doing more in my life to help others in this world who are far less fortunate than i am. It also makes me feel guilty for complaining about the mundane shit i complain about, because i have it so good compared to others in this world. Thinking about the little babies in Africa, the boys my brother's age, the mothers trying to raise their beautiful daughters to be strong, the fathers trying to take care of their families and having to live with all kinds of rampant diseases least of all AIDS, it makes all this shit we deal with and complain about all the time here in America, the political back and forth, the nitpicking, the lying, the get ahead and get more more more, the 24 hour Paris Hilton watch, seem like pointless, naive, toxic wastes of our lives and the ability we have as a powerful nation and as powerful individuals. I hope this (RED) movement is super successful and that it opens some eyes and saves some lives.

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